In the Insolvency and Bankruptcy Board of India’s valuer exam, SWOT analysis is part of Valuation Applications that carry 35% weightage. A set of business strategy analysis tools are dealt here, all of which can be learned easily. One can expect 2 to 3 marks from this area.
SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. As the name suggest, SWOT Analysis focus on assessing these four aspects of your business.
Everyone wants to be successful and in order to achieve this status; you first need to find out what's working well, and what is not. You have to take an objective look to find if there are and where these problems are. Ask yourself where the destination of your business is, how you would possibly get there – and what might get in your way. These are big issues, and you will need a strong but simple technique to assist you: the SWOT Analysis.
Use SWOT Analysis to assess your organization's current position before you opt for any new strategy. You can use SWOT Analysis to form the foremost and best possible actions that are in your organization's best advantage. And you'll reduce the probabilities of failure, by understanding what you're lacking, and eliminating hazards that might otherwise catch you unprepared. Better still, you'll start to craft a technique that distinguishes you from your competitors, and gives you a boost to operate successfully in your market.
SWOT analysis isn't only a framework utilized to evaluate a company's competitive position but to also develop strategic planning. SWOT analysis assesses internal and external factors, also current and future potential.
The main objective of a SWOT analysis is to help the user find out in a sensible, fact-based, data-driven manner and check out the strengths and weaknesses of a corporation, its opportunities, or a threat it faces in the industry. The organization or user must be cautious. They must keep the analysis accurate and objective, without adding their subjective belief or lean on a point without facts. They should focus on real-life contexts. Nonetheless, the SWOT analysis should not be treated as the solution to success, but it should be treated as guidelines to improvements.
Strengths describe what a corporation excels at and what separates it from the competition: a robust brand, loyal customer base, a robust record, unique technology, and so on. For example, in case of a state-owned monopoly, the company has the strength of being the only provider of the good or service. It has nearly or 100% of the market share and it can focus on accomplishing its goals.
Weaknesses stop a corporation from working at its optimum level. They are areas where the business must improve to stay competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital.
Opportunities are favourable external factors that would give a corporation a competitive advantage. For example, in case of tariff cuts, a car maker can export its cars into an untapped market, increasing sales and market share.
Threats are factors that have the potential to harm a corporation. For example, a drought may be a threat to a corn-producing company, because it may destroy or reduce the crop yield. Other common threats include things like rising costs for raw materials bought from suppliers, increasing competition, tight labour supply, decrease in demand etc.
Once you've examined all four aspects of SWOT, you will probably be faced with an extended list of potential actions to perform. You'll want to rely on your strengths, fix your weaker areas, hedge any threats, and exploit every opportunity.
But, before you leap into action, search for potential connections between the quadrants of your matrix. For example, could you employ a number of your strengths to open up further opportunities? And, would even more opportunities become available by eliminating a number of your weaknesses?
Now it is time to ruthlessly prune and prioritize your ideas in order so you'll focus time and resources on the foremost significant ones. Refine each point to make your comparisons clearer. For example, only accept precise, verifiable statements, by trying to quantify the strength with precise numbers instead of just stating “Better prices”.
Carry through the choices you generate to later stages in your strategy formation process and apply them at the proper level – for instance, at a product or product-line level, rather than at the much vaguer whole-company level. And use your SWOT Analysis alongside other strategy tools in order for you to get a comprehensive picture of things you're handling.
A simple but efficient tool, SWOT analysis is a great start to find all the factors that play a role in the organisation’s future. Identifying and studying them can show you the path to achieve success.
This article has introduced you to the basics of SWOT. Within Valuation Applications some theory areas are tested in the valuer exam. These theory areas are largely business strategy analysis and business environment. For a valuation professional SWOT is a must-know. It is an essential tool kit in a valuer’s arsenal. These topics are usually covered in Masters of Business Administration syllabus and rarely covered in CA, CS or CWA.
For the latter professionals, a bit of reading in these areas will really help for the valuer exam and in practise areas.